Is Trustpilot Legit? Discover Why Its the Go-To Review Platform

In fact, companies that strategically advertise and promote themselves through customer reviews gain important advantages in terms of reputation and loyalty. Trustpilot also always and actively applies anti-fraud checks to ensure authenticity and impartiality, so as to improve and increase trust in both reviewers and readers. The main features of Trustpilot include a public and open system where anyone can leave a review, resulting in more authentic and varied feedback. In addition, reviews are always verified, and there are several integrations and widgets that allow companies to display customer opinions on their website and marketing channels. In this article, we’ll take a deep dive into what Trustpilot is and whether its reviews are trustworthy.

This is one reason that you may come across some less-than-reputable reviews on Trustpilot just like you might on any review site. One potential issue here for me is that Wish received a significantly higher number of excellent reviews earlier in the year and quickly dropped in June. This left me wondering whether the quality of the company had gone down this year.

Despite those common complaints, Wish had average ratings when I first reviewed Trustpilot. Wish has claimed its Trustpilot profile and pays to access extra Trustpilot features. While the company has responded to only 21% of its negative reviews, the company activity block says that Wish typically responds to negative reviews within a week.

Travel agencies, hotels, and booking sites leverage Trust pilot reviews to attract guests and resolve service issues. The website builder you pick today might save you headaches or create new ones tomorrow. You even have the option to automate this process and send an email invitation to customers when they complete their purchases.

• Trustpilot says the reviews are published automatically, so there’s no censorship.
• Sometimes, negative reviews reveal issues you wouldn’t have noticed otherwise.
• In fact, 91 percent of customers say that reading a positive review will make them more likely to purchase an item.
• In addition to keeping these tips in mind, note that Trustpilot has measures in place for combatting fake reviews.
• Wish has claimed its Trustpilot profile and pays to access extra Trustpilot features.

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Instead, Trustpilot allows all reviews to be seen, creating a balanced view. Find out which actions we’ve taken to protect you and promote trust on our platform. Law firms, consultants, and financial advisors use Trust pilot profiles to enhance reputation and differentiate from competitors. If a specific review (as opposed to the whole profile) seems suspicious to you, try looking into the reviewer. Accounts without profile pictures or names have naturally less legitimacy than complete profiles. Two of Team Clark’s members have successfully ordered products from Everlane in the past, so I checked out that website next.

It will tell you if the company encourages reviews, if it responds to negative feedback, and if it pays to access additional features on the platform. Trustpilot works by collecting ratings and reviews from consumers around the world. Consumers can create free accounts to share their experiences with businesses, and companies can create free accounts to respond. But you don’t need an account to see business ratings and read reviews. As online commerce continues to evolve, the role of customer reviews in shaping consumer behavior will only grow in importance. Trustpilot’s emphasis on trust, transparency, and authenticity positions it as a key player in the digital marketplace.

Businesses

By providing a platform for consumers to voice their opinions, Trustpilot empowers individuals to hold businesses accountable for their actions. This accountability drives companies to maintain high standards of quality and customer service. Trustpilot offers a community-driven platform where users can share their experiences and insights. By tapping into this collective wisdom, consumers can gain valuable perspectives before making a purchase.

• One potential issue here for me is that Wish received a significantly higher number of excellent reviews earlier in the year and quickly dropped in June.
• Standout reviews and a high TrustScore can differentiate a company from its competitors and attract discerning customers.
• The platform allows users to leave feedback on their experiences with various businesses, ranging from local services to multinational corporations.
• Just keep in mind that the type of product and the seller’s investment in its reviews on this platform may influence the accuracy of the results.
• Also, up to 40% increase in clicks due to Trustpilot badges appearing in various ads.
• Businesses that pay for Trustpilot’s premium services get access to additional features, which can lead to perceptions of bias.

Benefits for Businesses:

Trustpilot has become a go-to platform for customer reviews, shaping how businesses are perceived online. This article explores how Trustpilot works, its influence on brand reputation, its pros and cons, and why both businesses and consumers should understand its impact. Whether you’re a company seeking more credibility or a shopper looking for transparency, knowing how to use Trustpilot wisely is essential in today’s digital world. Trustpilot’s dedication to maintaining the integrity of its platform is evident through its robust review verification process. Every review undergoes thorough checks to ensure authenticity, helping to combat fake reviews and uphold the platform’s credibility. This commitment to transparency instills trust in both consumers and businesses, fostering a healthy online ecosystem.

They can seek out feedback on products, services, or brands they’re interested in to determine if they should follow through with their purchase. Finally, if you own a company or business, claiming your Trustpilot profile, responding to reviews and inviting customers to rate your page can be a great way to build a trustworthy online presence. A low score on Trustpilot doesn’t necessarily mean a company isn’t legit, but it may give you a better idea of what to expect before ordering.

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Businesses that pay for Trustpilot’s premium services get access to additional features, which can lead to perceptions of bias. However, Trustpilot insists that paying doesn’t affect a business’s rating or ranking. Because Trustpilot allows anyone to leave a review, there’s potential for fake or malicious submissions.

Besides, brands that are active on the platform are likely monitoring the reviews already, flagging any that break Trustpilot’s rules. Of course, solicited reviews aren’t necessarily fake or less trustworthy than organic ones. However, an unsolicited review likely means a customer feels quite strongly about the brand in question.

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But when it comes to online retailers, Trustpilot is a great place to see if a company is engaged with its customers and to read about genuine experiences from other consumers. The platform allows users to leave reviews about businesses and services they’ve used. Unlike other review platforms that may only focus on restaurants or physical goods, Trustpilot welcomes reviews on almost every business niche—from eCommerce to insurance and digital services. In the digital age, consumer trust has become a cornerstone of business success. With the surge in online shopping and service usage, platforms that facilitate transparency and reliability are increasingly valuable.

The “poor” score was immediately alarming, until I noticed that the company only recently claimed its profile page and only recently began being active on Trustpilot. It’s worth noting that Walmart’s ratings are even worse, and I consider Walmart to be a relatively trustworthy retailer. With DressLily, I could see that most of the reviews are organic (meaning unsolicited), and the rest were generated by manual invitations the company sent out (verified).

By doing this, I found that all reviews left by manual invitations were great or excellent. From the website’s homepage, you can search for a company or category to explore. I typed in “dresslily” and clicked on DressLily.com to get an idea of how Trustpilot works. This is a clothing retailer that I’ve seen advertised on social media, but I’ve never ordered from it. This article was updated in February 2025 and I review it every 12 months.

Share your experience on Trustpilot, where reviews make a difference. It is important to consider both the advantages and limitations of using Trustpilot reviews to inform decisions. You’re probably making the first impression on your Forexer broker future customers, and you don’t want them to judge you just because your website didn’t load well or isn’t optimized for… The Company Activity page is one of the most valuable resources because it gives you an idea of how the company is interacting with its customers.

They Highlight Both Good and Bad Reviews

Trustpilot promotes transparency by showcasing both positive and negative reviews. This transparency fosters trust between consumers and businesses, empowering individuals to make confident purchasing choices. It influences consumer behavior, shapes brand perceptions, and holds businesses accountable for their actions.